Monday, August 26, 2013

5 Common mistakes that are made in E-Commerce design

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It is but natural that customers would like to go for a simple to use yet operational e-commerce website. This is only possible if it has basic design elements and nothing very complex and jazzy that would drive people away. If in case you are not sure what a simple to use e-commerce website should comprise of then here are a few common mistakes that people make and should be avoided:

Precise description on products that you wish to sell
It has been observed that most ecommerce websites just do not offer good product description that they wish to sell. You should remember that your website works like a sales person. This is why what all information your sales rep would offer the same should be present on your website but more concise and to the point. It becomes difficult for the person to choose and buy off your website if you do not furnish adequate information. The content on the different product section and category should talk about the features, technical data if applicable and warranty details and more.

Complex navigation structure
You may have not noticed but possibly your site could be having a complex site navigation structure and as a result it could be driving away web traffic. The last thing that you would want to do is to drive away visitors since the current site navigation is confusing them. This is why it is imperative that you make the navigation very simple so that anyone can effortlessly browse through your website with no guidance at all. Do ensure that you provide adequate number of hyperlinks so that it simplifies navigation and visitors are able to find required information in the right places.

Difficulty in finding contact information and customer support
At any point of time, customers may require support and additional information which they can get by contacting you. They could have queries and would look up to someone who can solve their problems. Since e-commerce sites would be having a payment gateway and during the checkout process the customer would need to fill in card details so in case they get stuck they need to contact someone for support. If in case contact information is not found they may doubt if your company is real. To avoid such circumstance be sure to offer basic support and contact details. This information should be made prominent. It is better to place phone numbers of your contact centers along with supportive information that could help solve the customer’s queries. Even a FAQ section and clear instructions and guidelines could also prove to be useful. You can also go for real time support like chatting tools.

Tiring and complex checkout process
One of the most annoying pages on your e-commerce website could be the checkout page. A never ending and complex checkout process may make the customer to abandon the page and website altogether. So, if in case the customer was about to make a purchase and if he or she finds your checkout web page tough to interpret and lousy and too detailed to fill in then chances are that he or she would lose interest and move on. Issues like these can be resolved if you have fewer boxes and fields to fill in. Try to make the form simple to go through with proper tooltips. Limit the amount of information you are asking the person to fill in and only ask for information that is really required for the purchase and delivery of the product. By having a single checkout page you can make the customer satisfied and happy as the person would not have to key in too much data and the payment process becomes easy.

Site search and internal search engine
It is essential that your e-commerce website should have a proper site search. This is very crucial as it helps the customers to find what they want with minimum hassles and also helps to save time. If in case your search facility is not to the mark, visitors or customers would start using alternate methods like Google or Yahoo. This may in fact lead them to other e-commerce websites and online stores. You can improve the search capability of your website by having an efficient and reliable site search engine which can offer search result filtering. Ensure that each page has a search box and people can use keywords to find what they want with ease.

By avoiding the above mistakes you can indeed transform your e-commerce portal into a site that is useful to use and reliable to purchase from. This would assist you to outrace competition and also help you to earn reputation.

About the author

Sachin Aggarwal is a professional Web Development Strategist and has been researching on newer ways of how to reach results in lesser time and minimal hassles. He is associated with IT Chimes and loves to write stuffs on Web Portal Development.

Thursday, August 22, 2013

Top money making ideas on the internet

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The ideas for making money online for a beginner or for experienced businessman  is something which should be taken into a serious consideration these days if you’re looking for a way on how to earn some quick bucks. The influence that the internet has towards our society is growing day by day and a lot of people have currently found the internet is a great venue for earning a fairly comfortable livelihood. Here are the top money making ideas on the internet that will guarantee you vast returns.

Writing content:
At a time when every company and individuals are strengthening their websites, posting relevant and updated content is the surest way to strengthen your brand. Writing this content presents people with an appropriate opportunity to make online money. The main method of doing this is writing articles. Most clients are willing to pay up to US $ 5 for every article of 500 words. You can access this type of work by looking for sites that sign up writers to generate content and sell it at a fee. What you need is passion for writing and internet research skills to come up with high quality content. Some people can write up to 30 articles daily. The payment method and period generally vary depending on the company you are writing for.

Product reviews:
Manufacturers these days want to release products that they can easily predict sales and profitability. This can only be achieved by exploring all aspects of new products and addressing the negative effects before releasing them to the market. You can therefore make money online by carrying reviews of products by companies to cite areas of strength and weaknesses that should be addressed. All you need is to sign up for products’ reviews at sites that offer such opportunities such as Amazon Mechanical Turk. Among the products you can frequently get for review include games, electronic, software and utility products. The return in this case varies depending on the product being reviewed, market value and competition. Make sure to build your repute along a given line of specialization so that you are always sought for reviews.

Work as a virtual assistant:
In an effort to keep cost of production low, online virtual assistants are becoming more popular for large companies. As a virtual assistant, companies will give you access to their information and expect you to disseminate it to clients. You will also have to handle replies on behalf of the companies and relay it to them. All you need is tracking the replies you have handled using special software. The payments are based on the number of replies you make. Many virtual assistants operate from their homes as far as they have fast and reliable internet connection. It is important to understand all the aspects of the company you are assisting in order to satisfy clients with replies.

Affiliate marketing:

Because online marketing is no doubt the future method of raising sales and brand management, companies prefer to use affiliate marketing. Unlike conventional marketing, affiliate marketing is better because you are only paid when you make sales. What you need to make money is understand online marketing and how to reach more clients and get larger following. You will also have to sign up for affiliate marketing programs’ sites. Using advanced methods of tracking traffic and sales, the company you are marketing products for will pay you for results achieved over agreed period of time. Payments are made every two weeks. However, other companies have arrangements that allow your money to be channeled to you once the client pays.

If you want to increase your overall earning, the Department of Work and Pensions indicate that this is a good option. With the above ideas, you just need to identify the right sites and start working. Besides, make sure to also have access to internet and a computer to use the above internet money making ideas.

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